About Me
I didn’t set out to become a marketer. I actually had dreams of engineering - but math, Robotics - again... math, and even and FBI Agent - Criminology theory blew that one. But looking back, the signs pointing towards marketing were there: word of mouth was king growing up, but the early internet pulled me in - back when Clippy tried (and failed) to help, Ask Jeeves had all the wrong answers, and SmarterChild gave us the first taste of “AI.” That mix of old-school trust and new-school technology shaped how I see marketing today: it’s about creating real connections, backed by smart strategy.
Over the past decade, I’ve built my career in marketing across higher education, B2B, and nonprofit spaces. My focus has always been the same - transform insights into strategy and strategy into measurable results. I’ve led campaigns that span email, lifecycle marketing, CRM strategy, and multi-channel execution, always balancing creativity with data.
What excites me most is lifecycle marketing because of the opportunity to not just capture attention but to build long-term relationships.
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And then there’s the 90's and 00's - the nostalgia that somehow always brings people together. Those cultural touch points, from Saturday morning cartoons to dial-up tones, remind me that community is built on shared experiences. In marketing and in life, that’s what I chase: finding the common thread that brings people closer.
Today, my journey is about helping brands tell their stories in ways that resonate and drive action. Whether it’s mapping an enrollment funnel, optimizing a CRM workflow, or crafting a campaign that sparks conversation, I bring the strategy, the structure, and the creativity to make it happen.
Outside of Work
But marketing isn’t the whole story.
I’m a husband (10+ years strong), a dad to two daughters, and the proud owner of giant dogs who think they’re lap-sized.
I love working out, even if I’ll never be the guy who enjoys the 4 a.m. alarm.
Sports are and always will be a constant - whether it’s the Flyers, the 49ers, or THE Ohio State football, I’m usually watching, coaching, or talking about the game.
2012:
Graduated from IUP with two degrees (Journalism + Mass Comm). I was only planning on one, but college scheduling had other plans, so I went ahead and grabbed another.
2013:
Anesthesia Tech at York Hospital. Yes, there was blood. No, it wasn’t marketing. Just needed to save gas money. Wild job, honestly.
2015 - 2020:
Marketing Manager at BWI (Building Products). I became a self-taught marketing generalist - web, email, SEO, trade shows, design, you name it. This is where it all clicked.
2012:
Chick-fil-A Manager. Didn’t know what I wanted to do yet, but bills were due and my wife was trying for a franchise. Spoiler alert: she didn’t get it. But hey, waffle fries.
2013 - 2015:
District Executive for Boy Scouts. My first taste of email, events, budgeting - and the realization that sales is not my thing.
2020 - Today:
Associate Director of Digital Marketing at York College. Email, CRM, analytics, all the data-fueled creative strategy I love. Not my forever job, but one that’s shaped my career.
My "Marketing" Timeline
Speaking Highlights
I love sharing practical marketing insights, especially when it comes to connecting strategy with human behavior. Whether it’s a podcast, panel, or conference stage, my goal is always the same: make marketing feel approachable, actionable, and (let’s be honest) a little fun.
Podcast Guest:
I joined Things My Friends Say I Shouldn't Be Doing to talk about building a LinkedIn Network, MLM struggles, the power of authenticity, and why 'no' is such an important and powerful word.
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Public Speaker:
At the 2025 Digital Collegium Conference, I shared how York College of Pennsylvania integrates authentic student content across email, video, and social media to drive engagement and enrollment.
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